Irrational Game Aims to Steer Consumers Toward Rational Choices

By Unknown Author

Dan Ariely, a psychology and behavioral economics professor at Duke, hopes his new card game, which offers miniature social-science experiments, will spur conversation about decision making.

Published: November 11, 2015 at 04:00PM

from NYT Your Money http://www.nytimes.com/2015/11/12/your-money/irrational-game-aims-to-steer-consumers-toward-rational-choices.html

http://www.waynelippman.com/post/133125441275