Friday, November 13, 2015

To Reach the Truly Rich, Television Ads Won’t Do


By EMILY STEEL

The images of wealth and luxury seen in TV commercials are aimed mostly at those who aspire to wealthy lifestyles, not those who actually enjoy them.

Published: November 11, 2015 at 04:00PM

from NYT Your Money http://www.nytimes.com/2015/11/12/your-money/to-reach-the-truly-rich-television-ads-wont-do.html

http://www.waynelippman.com/post/133125441740

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